REBECCA RAE CREATIVE
‘How the locals like it - Italian’ TV | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

IGA

‘How the locals like it - Italian’ TV | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

‘How the locals like it - Italian’ TV | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

/ THE CONCEPT

IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand.

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‘IGA Community Chest’ 45 Second TV | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

/ THE CONCEPT

Through IGA Community Chest, they've raised over $86m to help local communities. Money is raised through the sale of specific IGA Community Chest branded products. Here's an ad we did to promote it.

IGA ‘Treats’ | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

/ THE CONCEPT

A little promotion we did to celebrate Easter at IGA.

IGA ‘Savings’ | Creative Director & Writer: Paul Knights | Agency: Creative Oasis

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