REBECCA RAE CREATIVE
IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand.

IGA

IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand.

IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand.

‘How the locals like it - Italian’ TV | Creative Director & Writer: Paul Knights | Art Director: Rebecca Rae | Agency: Creative Oasis

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Through IGA Community Chest, they've raised over $86m to help local communities. Money is raised through the sale of specific IGA Community Chest branded products. Here's an ad we did to promote it.

‘IGA Community Chest’ 45 Second TV | Creative Director & Writer: Paul Knights | Art Director: Rebecca Rae | Agency: Creative Oasis

A little promotion we did to celebrate Easter.

IGA ‘Treats’ | Creative Director & Writer: Paul Knights | Art Director: Rebecca Rae | Agency: Creative Oasis

IGA Easter 'Savings' TV

IGA ‘Savings’ | Creative Director & Writer: Paul Knights | Art Director: Rebecca Rae | Agency: Creative Oasis

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