REBECCA RAE CREATIVE
‘Back to work early’ content videos | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge

AAMI

‘Back to work early’ content videos | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge

‘Back to work early’ content videos | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge

/ THE CONCEPT

This AAMI campaign encourages people to think seriously about income insurance. We developed a cheeky campaign, using examples of people attempting to work while injured.

WINNER OF THE 2018 SUMMIT CREATIVE AWARD

'Back to work early' 30 second content video

'Back to work early' 15 second cut

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