https://www.rebeccaraecreative.com/portfolio daily 0.75 2018-10-28 https://static1.squarespace.com/static/5bd51b00b10f25af1fc9356c/t/5bd57ea9eef1a139a207ab39/1540698496378/ portfolio https://static1.squarespace.com/static/5bd51b00b10f25af1fc9356c/5bd531729140b7c8c13b8ffc/5bd531804785d3027298e060/1540698496378/ portfolio https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540715802829-G6TUHHQJORS3ADWAG8AU/Screen+Shot+2018-10-28+at+7.35.26+pm.png portfolio - Fresh and Save 30sec TVC 'Coming Soon' Art Director: Rebecca Rae Writer: Paul Knights Creative Director: Paul Knights Agency: Creative Oasis https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540716645349-DLGLZ6MIUCX3NVRCIFJD/Screen+Shot+2018-10-28+at+7.48.59+pm.png portfolio - HOW A PLAN WAS HATCHED TO LAUNCH FRESH & SAVE https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540716717231-Z5XUVDHB57XK1CS5BF9E/Screen+Shot+2018-10-28+at+7.26.46+pm.png portfolio - Fresh & Save Press Ad https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540714349692-6SL44AE5PEY6UL14MAER/image-asset.jpeg portfolio https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540717933153-VFVNTDRPRWE74GTK0XDO/Screen+Shot+2018-10-28+at+8.09.06+pm.png portfolio - Fresh & Save Promotion https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540716929434-W75N0IT6NGQQDMTJQE69/Teaser+eDM.png portfolio - Fresh & Save eDM https://www.rebeccaraecreative.com/work daily 0.75 2015-08-25 https://www.rebeccaraecreative.com/work-1 daily 1.0 2025-04-28 https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/0bb32abf-70dd-4568-98c8-eb3734b030f8/BLANQI_MAY2024_MAM_CAMPAIGN_CONCEPTS_WIP+v4.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/2c9307b2-2a9e-4c5d-b5b4-bc27a92a8412/BLANQI_APRIL2024_MAM+CAMPAIGN_sliders3.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/79c8e262-b39f-4d40-a0a6-6cb3aaecb57f/Screen+Shot+2024-10-02+at+2.35.10+pm.png Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727932888346-EAFWZ0L1ZJOHOIOCAEKN/BLANQI_APRIL2024_MAM_LOVE+LETTER+eDMs.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727932894759-X30BVLSXQM3XHDGPP8NU/BLANQI_APRIL2024_MAM_EARLY+ACCESS+eDMs.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727933118208-WBHHLMPUSMB7APL04QFV/BLANQI_APRIL2024_MAM+SALE_eDM+%2320_Sale+extended.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/2a0ab71f-d96e-497a-8fc6-c2b82253c92c/BLANQI_APRIL2024_MAM+CAMPAIGN_sliders.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1f0b6241-9a4f-4d0d-a292-999be34f924d/BLANQI_APRIL2024_MAM+CAMPAIGN_sliders.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/44899f8c-04ef-409a-a1c2-f48e49a882ff/Screen+Shot+2024-10-03+at+4.01.49+pm.png Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934195077-4KQUH7JCO0P2GJRYPA7K/230317_BLANQI_SWIM_01_268_EDIT_NOISE_extend_straight.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934199386-L60F851YYMCBF3UC9VB4/230317_BLANQI_SWIM_13_3040_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934197999-XC7AR198YETHAREOUW4R/230317_BLANQI_SWIM_11_2893_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934373543-96V2S1M72HV99P0HSWOV/230317_BLANQI_SWIM_12_3023_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934193614-3K84Z2G4CFC9W69LSOIR/230317_BLANQI_SWIM_01_012_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934459028-4SLCP2P1IZ4DJXS1DRDK/230317_BLANQI_SWIM_22_5580_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934201340-TD5CNNNFAAE5GQYB9TFG/230317_BLANQI_SWIM_20_4943_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934546771-HQAKZCWNU75CGUI6YBPD/230317_BLANQI_SWIM_04_825_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727934626368-AN3KSHYMOLSC80FN1ELA/230317_BLANQI_SWIM_21_5196_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/ece07e92-abed-4e4e-9499-3b8d335ec7b0/SWiM+BEACH+RELAUNCH+SLIDER+CONCEPTS+V35.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/a16c2f2e-ef6e-4603-bef4-2e8d5d0bbbee/SWiM+BEACH+RELAUNCH+SLIDER+CONCEPTS+V38.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727941833657-OKPSV0692EAARWTEWVZE/BLANQI_FEB2024_SWIM_RELAUNCH_eDMs.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727941799419-5CTKI1MFJ3QMI88PMWLC/BLANQI_FEB2024_SWIM_RELAUNCH_eDMs2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727953309561-JZ9TXDOBKYGMH6V2J09S/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_Carousel+v26.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727953306932-79AUO7T7BVZJV62KSQLU/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_Carousel+v25.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727953298158-HYE37DRFUUKVD9P8FYAJ/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_Carousel+v22.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/7887f7b7-430e-45a5-8698-8515933b4712/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_sliders2.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727953939695-O6RB0RBMTF80HRD7MJ23/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_eDM+%231+-+%2333.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727953930474-EXT97U5L9A4C022QNWA1/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_eDM+%231+-+%233.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/28e6b081-9650-4f70-aeba-10277b3e72eb/BLANQI_AUG24_WBW+SLIDERS3.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/590eb5cf-15cb-45ed-a695-01eae4b549a9/BLANQI_AUG2024_WBM_CAMPAIGN_CONCEPTS_WIP+v3_MOOD.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728014161491-ASS0UR8F05R2JD6LVAFL/BLANQI_AUG24_WBW+LAUNCH+eDM+%233.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728013979815-8Y3RLHBX3FT8RYTILPLV/BLANQI_AUG24_WBW+LAUNCH+eDM+%231_v2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728013980365-5I8UQKT3ZT0RBHVLV0JA/BLANQI_AUG24_WBW+LAUNCH+eDM+%232.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/ec3c7cc5-d8b6-44f6-bfa9-ac352a3b6620/BLANQI_AUG24_WBW+SLIDERS.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/d90ebd7c-cf5b-4baf-b26c-a77c3a29e868/BLANQI_AUG24_WBW+SLIDERS5.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/e626d5b1-47f3-472a-a1d7-691cb4067561/BLANQI_AUG2024_WBM_CAMPAIGN_CONCEPTS_WIP+v3_MOOD2.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/78e5b776-dd97-4c03-9273-e41841a0c7dc/BLANQI_JUNE2024_SUMMER+SALE_CAMPAIGN_Sliders5.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/637a0212-eef9-4879-88e2-ffaeecdae7de/BLANQI_JUNE2024_SUMMER+SALE_CAMPAIGN_Sliders.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/ed95fbc5-2982-4794-86d0-4dea60c1cbb2/BLANQI_JUNE2024_SUMMER+SALE_CAMPAIGN_Sliders3.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/6a31e09c-a192-4773-a89e-2ba46ef16b5b/Screen+Shot+2024-10-09+at+4.54.10+pm.png Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728454566888-72RF6ZAXVVFOTKWSEIIL/BLANQI_JUNE2024_SUMMER+SALE_CAMPAIGN_Static+ads+1080x10807.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728454600959-8PJJU3DU8OG8SH6JM7UV/aaron-burden-uuNYkZizYpU-unsplash.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728454905347-C23F7NWDCRFIY0DR999P/Screen+Shot+2024-10-09+at+5.21.26+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728455195480-0Z2H3YSFXYPV90M80ZNR/Screen+Shot+2024-10-09+at+5.25.41+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728455613752-UY1SJLTSUHA83RQNK31K/Screen+Shot+2024-10-09+at+5.32.49+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728455294136-B45MCLGLGFQWGZUIZN38/Screen+Shot+2024-10-09+at+5.27.49+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728454862769-Y5QZHZE98D7WN0FGZO39/3643264.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728454985575-ZVVFP4SOHQVIQHLK4U0N/BLANQI_JUNE2024_SUMMER+SALE_CAMPAIGN_Static+ads+1080x108029.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728455613750-QTECN1JRQ2EMMQRDWFNT/Screen+Shot+2024-10-09+at+5.33.21+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/7cd5d2a3-bef3-4e5e-a6bd-1c0c6e176b1b/Screen+Shot+2025-04-17+at+4.49.44+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/abc94642-d15f-45ac-a686-62c4247e8a86/Screen+Shot+2025-04-17+at+4.09.18+pm.png Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/eaff47e7-39e6-4465-8eea-b892b3d4866a/A%3AW+PHOTO+SELECTS_gold+lifestyle+range+v2.jpg Art Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540888027444-EJRGAL44T97O5OT77UXE/Screen+Shot+2018-10-30+at+7.19.35+pm.png Art Direction - 'Go places, do things' Westpac Print Campaign | Agency: SOSS Creative / THE CONCEPT A fun little campaign we did for Westpac in the Pacific Islands promoting their new Visa card. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1541027088684-CHBGGMOLLUZRZ28S20IV/WW_Brooke_0032.jpg Art Direction - Agency: Edge / THE BRIEF What I loved about working on WeightWatchers was working with real people. Their stories of how they turned their life around and lost a huge amount of weight was inspiring and sometimes emotional. I was given the task of taking their stories and making them come to life through photography and videos on digital and magazine platforms. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1582087646147-ZA8OPKHSICAXPI25MBWK/image-asset.jpeg Art Direction - 'Aloha Alley' Manly | Client: Manly Business Chamber Supporting the 2020 Surf Pro /THE BRIEF Manly Business Chamber came to me with the idea for Aloha Alley. A community event that will support the 2020 Manly Surf Pro and be held in the back alley of the Manly Corso. The brief was to make it stand out, look tropical, fun and must include pineapples! https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1606183998077-HEQBRKOLQW3QLY0NO5DS/pexels-photo-373639.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727946007014-8Z23ZJJ29CE6A7D29IZV/230317_BLANQI_SWIM_13_3040_EDIT_NOISE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1727946215434-4FZNZP4NV52UT4PNI5LU/8R1A9358_EDIT_mobile_slider.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728004055574-DLBQF7LCO9AM0PH5CCB8/BLANQI_MAR2023_SPRING+CLEAN+CAMPAIGN_short+stack+banners+v25.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728014663725-KW3LTCM6LUCZ8T29Q5XS/Screen%2BShot%2B2024-10-04%2Bat%2B2.01.57%2Bpm.jpg Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1728452425153-HD69GL1UXC6UTFLWA5WK/Screen+Shot+2024-10-09+at+4.39.30+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540722556725-EAGX6B05WTVNM8Z7HY8Q/Screen+Shot+2018-10-28+at+9.21.18+pm.png Art Direction - ‘Kinky Boots’ | Writer: Paul Knights | Agency: Creative Oasis / THE BRIEF Cyndi Lauper’s musical, 'Kinky Boots' arrived in Australia and we were asked to launch the show. We created all the promotions including TV, radio, outdoor, print, invites and even the front of house. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540771375076-YTPG1QP9FAX7LCXKXVOV/Low+res_office_option2.jpg Art Direction - ‘Back to work early’ content videos | Writer: Paul Knights | Agency: Edge / THE CONCEPT This AAMI campaign encourages people to think seriously about income insurance. We developed a cheeky campaign, using examples of people attempting to work while injured. WINNER OF THE 2018 SUMMIT CREATIVE AWARD https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540778348232-YT2YCD81DB30KPJ04A3E/Screen+Shot+2018-10-29+at+12.57.58+pm.png Art Direction - 'Renovate and make it great' 30 second TV | Writer: Paul Knights | Agency: Creative Oasis / THE CONCEPT We launched a new campaign to inspire and encourage would-be renovators to DIY. This campaign features the brand’s “mighty helpful” positioning and a cross-section of renovators. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540726965380-UF806ZGVNRXMQXZW3BTK/Dymocks_V2_2.jpg Art Direction - 'The Well-read people' Dymocks Brand Campaign | Writer: Paul Knights | Agency: Creative Oasis / THE CONCEPT Dymocks needed a way to add value to their brand. We discovered their staff love to share their knowledge of reading. This campaign brings to life the passion of the well-read people of Dymocks. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540878763223-YVXX141NN9D36H2Y5CUW/IGA---How-The-Locals-Like-It-1.jpg Art Direction - ‘How the locals like it - Italian’ TV | Writer: Paul Knights | Agency: Creative Oasis / THE CONCEPT IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540769735666-PCIAC19JNHAY6A2IHJI2/Screen+Shot+2018-10-29+at+10.34.43+am.png Art Direction - ‘Bill Small’ | Writer: Paul Knights | Agency: Creative Oasis / THE CONCEPT Meet Bill Small, the duck who’s never been a fan of big bills! Bill was created to launch the new Fresh & Save, who's aim is to deliver smaller grocery bills every week. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540805230985-C3ONMNXV7TDLR9BGDZXU/Screen+Shot+2018-10-29+at+1.09.30+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540806139350-URES831JD7KZOBLOW7R3/Screen+Shot+2018-10-29+at+8.41.17+pm.png Art Direction - AATKings Launch Concept ‘#moretoshare’ | Writer: Paul Knights | Agency: Edge / THE CONCEPT Sharing is social currency. It's bragging rights. Because of the AATKings unique trips, you'll have #moretoshare. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540775861521-ECNLKR8Y46LK6H5KTSU5/Screen+Shot+2018-10-29+at+12.17.14+pm.png Art Direction - 'Westfield Doncaster and Sydney Launch' | Writer: Simone Brandse | Agency: M&C Saatchi / THE CONCEPT I worked on Westfield for two years at M&C Saatchi with such a great team. We had the pleasure of working on the launch of Sydney & Doncaster premium centres. I also had fun coming up with some food posters for Sydney Central Plaza. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/24b43201-e29c-4711-849b-fd64169dccac/Screen+Shot+2025-04-17+at+4.26.05+pm.png Art Direction https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/24e21ccd-f2d2-40d8-86ee-a507a10d5332/Screen+Shot+2025-04-17+at+4.51.59+pm.png Art Direction https://www.rebeccaraecreative.com/branding-1 daily 0.75 2024-10-03 https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1542413299123-75O3EHOSFKQUSFWERBE9/JIAO_DUMPLING+branding.jpg Branding - Jiao Dumpling Branding / THE BRIEF Jiao is Chinese restaurant located around Sydney specialising in dumplings. They wanted the feel of a traditional Chinese restaurant but with a modern take so I mixed a little old with the new. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1541387099720-RZ7U6X3C2YK91OBGZJPR/800.+GRAPES+v2.jpg Branding / THE CONCEPT It takes up to 800 Grapes to make 1 bottle of wine. ‘800 Grapes’ is a winery based in the Hunter Valley of NSW. This one of the concepts I came up with for their branding and line of wine. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1543994136956-LSI358FMVNZSS52IOL1N/ZAHARE+BEAUTY+BRANDING2.jpg Branding / THE BRIEF Zahare Beauty is a cosmetics company that needed new branding. Their brief was to to use gold and have a classic, smart look & feel. The combination of gold and white together really fitted their brief. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1541582942523-KPI9VKQYCUTBBWJ6P64Q/rebecca+rae+logo.jpg Branding / THE CONCEPT This is my interior design branding, which incorporates a floor plan with the letters R & I. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1575326901016-4AHF0XOS5HVGMYB8J4AG/Screen+Shot+2019-12-03+at+9.44.51+am.png Branding - New branding for the Fire House in North Sydney /THE CONCEPT The Fire House is a heritage listed bar located in North Sydney. They’re doing a massive refurbishment and the branding needed to be updated to match the new interior. I wanted to take the outside of the buildings shape and incorporate that into the logo. This will give the new branding a heritage feel while still remaining modern and current with the new interior design. I’ve created a landscape version of the logo that will be the main one used throughout, however if needed that can use the stacked version if space doesn’t allow for it. There is also a solid version of the logo, but this should be used sparingly. There will be brass fixtures used throughout the interior and I wanted to incorporate this into the logo, giving it that feel of an old fire house. I have created a pattern using the logo that I think will be perfect to flow throughout the bar. It can be printed onto menus, textiles, decals on windows or promotional material. It’s a pattern they can really own. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1606177015967-10X6H52EZLRPAP0AHEG6/image-asset.png Branding - Branding and portfolio design for Wright Construction /THE BRIEF Dan and Mike are brothers and came to me for a logo design for their new construction business. They wanted something that communicated strength, solidarity and construction. /THE RESULT The logo needed to feel strong. Using two different font weights made the logo feel like a building, it also conveyed strength and solidarity. The logo was then placed on their website, business cards, trucks, shirts, and site banners. I was asked to also design a portfolio for them showing all their latest work which was printed into a 48 page booklet to give to architects and future clients. http://wrightconstruction.com.au/ https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1606185617547-OSMIC9AKCM3GU4TB04EI/Screen+Shot+2020-11-24+at+1.39.30+pm.png Branding - Logo design for Manly Council /THE CONCEPT Manly Council approached me to design a logo that would be applied to stickers and bags to encourage the community to shop local. I designed the logo using fun typography and incorporating little graphics to make it unique to Manly. https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1606175118011-LQ2WGO25D3JDHXKYF9QY/Screen+Shot+2020-11-24+at+10.45.02+am.png Branding - Branding and style guide for Dymocks Tutoring /THE BRIEF The brief was to come up with a logo design and style guide for Dymocks Tutoring while still incorporating the Dymocks logo. Dymocks Tutoring is part of the Dymocks Group, one of Australia’s oldest and most reputable family companies. They offer small group tutoring for students nationwide. /THE RESULT Trying to design something that said ‘tutoring’ and ‘education’ around the original Dymocks logo was a little tricky. It was important not to have something stuck on, but something that seamlessly was incorporated into the design. The graduation cap was a nice shape that fitted perfectly into the dip of the Dymocks logo and also said tutoring and education immediately. The next step was to design a small and simple style guide for the logo as well as coming up with the fonts, website and colour usage. https://www.dymockstutoring.edu.au/ https://www.rebeccaraecreative.com/about daily 0.75 2024-10-18 https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1561181114139-VBVA9OZN31KG2UE63NCR/aniamted-gif.gif About Me - REBECCA RAE