REBECCA RAE CREATIVE
  / THE BRIEF   M.A.C makeup, located in Mosman, required a window display for their  up-coming limited edition makeup range called ‘AUSTRALIANA’. The range explores the colours of Australian native flowers. They required something eye catching, colo

M.A.C Store Window

  / THE BRIEF   M.A.C makeup, located in Mosman, required a window display for their  up-coming limited edition makeup range called ‘AUSTRALIANA’. The range explores the colours of Australian native flowers. They required something eye catching, colo

/ THE BRIEF

M.A.C makeup, located in Mosman, required a window display for their
up-coming limited edition makeup range called ‘AUSTRALIANA’. The range explores the colours of Australian native flowers. They required something eye catching, colourful and a window that shows off the products in a modern, fresh way that’s also on brand. Their budget was $5000 and they needed the concept to be easily taken down once the campaign was over.

/ THE CONCEPT

The colours of the make up were inspired by various Australian native flowers such as the Desert Pea, Protea, Wattle, Jacaranda, Bottle Brush and many more. The colours are bright and vibrant and very on brand.

I wanted to bring the make up to life by incorporating the products and flowers. I hired Paula Zette, an Australian illustrator, to draw up beautiful illustrations of the flowers in black pen so they are just an outline. I then placed the real makeup over the top to form the colour of the flowers so from a distance you can’t tell if the flowers are makeup or illustrations.

The illustrations were then cut out on card and hung from the ceiling with a lightly crinkled linen as a back drop. The type ‘AUSTRALIANA MAKEUP INSPIRED BY NATURE M.A.C’ was then printed on the linen.

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